PROJECT
Free Country FW24 Lifestyle Campaign
SUMMARY
During my time at Free Country, I had the opportunity to take on both the art direction and photography for their lifestyle campaigns. Below are the results from three lifestyle shoots I had the pleasure of creating, each reflecting the unique energy and vision we aimed to portray.
MY ROLE
Photography
Art Direction
Production
PROJECT
Free Country e-commerce
SUMMARY
I led the creative vision for the e-commerce platforms, ensuring that all visual content aligned with brand guidelines and maintained a cohesive, high-quality aesthetic.
I established clear standards for lighting and composition, and worked closely with the hair & makeup, styling, and retouching teams to achieve a consistent look across all imagery.
In addition to art direction, I was responsible for photographing both on-figure and product shots, capturing visuals that effectively showcased the brand’s identity.
MY ROLE
Photography
Art Direction
Casting
Production
PROJECT
Newsletters, Catalogs & Social Media Assets
SUMMARY
During my time in Free Country, I conceptualized and designed a wide range of projects, from newsletters and catalogs to social media assets and presentations, ensuring everything stayed on-brand and visually cohesive.
MY ROLE
Art Direction
Graphic Design
PROJECT
Seasonal Catalogs
SUMMARY
The essence of each season was captured in a printed catalog, highlighting our bestsellers. By combining lifestyle photos with product images, we created a visually engaging showcase that brought the collection to life.
MY ROLE
Art Direction
Graphic Design
Photography (lifestyle & product)
PROJECT
Holiday Gift Guide 2023
SUMMARY
For this holiday gift guide, I wanted to bring all the warm feelings of the season. The concept was all about cozy, gift-ready styling, featuring soft and snuggly fabrics wrapped up in a festive setup. I played with a warm color palette that matched the season’s collection. Each product was arranged like the perfect present—ready to be unwrapped and loved!
MY ROLE
Art Direction
Photography
Set Design
